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Loro Piana SS'18 Lookbook

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Loro Piana brings a casual-cool sportswear approach to your everyday ensembles with their reversible jacket, lined with soft-to-touch cashmere and treated with Storm System technology. Its versatility adds value to your wardrobe while its updated silhouette ensures a luxurious investment to your outerwear rotation. This endlessly wearable style will be an effortless add-on to laid-back weekend looks.

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In an airy palette that’s true to the brand’s classic aesthetic, this look is reminiscent of an Italian coastal vacation. The lightweight travellers coat is a malleable style that can easily be packed away in your suitcase, ready to wear upon arriving at your destination. You’ll achieve laid-back sophistication with a tonal colour scheme that ensures a casually refined take on tailored dressing.

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Protect your elevated attire from the elements with Loro Piana’s signature Storm System outerwear that packs a punch against unpredictable weather. With a silky soft finish and a luxurious cotton lining, it’s a style that must be worn to be truly appreciated. Additionally, the elongated hemline ensures that everything from tailored sport jackets to lightweight knits—as shown here in a tonal palette—will stay sheltered on drizzly days.

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For a weekend away at the cottage, this casual-cool jacket will be the only outerwear piece required. Its reversibility coupled with its superior craftsmanship ensures a coveted spot in your outerwear collection for many seasons to come. Whether you’re strolling along the beach or enjoying a beverage at a seaside bistro, the athletic-inspired topper will add just the right amount of nonchalant elegance.

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Loro Piana’s sought-after outerwear is revered for its outstanding ability to tackle ever-changing weather. This jacket exemplifies the brand’s panache for merging practical wearability with luxurious fabrications—its sumptuous cashmere exterior is coated with an invisible Storm System technology to ensure wind- and water-resistance. The sleek topper is a handsome way to stay dry in a downpour, effortlessly layering over a variety of daily looks.

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Take on the trend-of-the-moment with the brand’s leisurewear separates. Although exuding a sporty flair, by elevating certain details of your look—leather sneakers, a sumptuous t-shirt and a must-have carry-all—you’ll achieve polished weekend style with ease. Simply throw on a cashmere car coat and you’ll be ready for any Saturday afternoon outing.


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