Up to 60% off*

*Valid on select Spring-Summer merchandise only. Discount will be taken in-cart at checkout. Cannot be combined with other offers. Cannot be applied to previous purchases.

You tie the knot - we’ll take care of the details.

SET THE TONE FOR LOVE

Step out in style

Sneakers

New Arrivals

Brunello Cucinelli

Tees, shorts, swimwear and everything else you need for a stylish, sun-drenched summer.

The No-Sweat Summer Shop

Standout Tee’s for Summer

T-Shirts

Style that's up to par

Golf and Performance Polos

Solid, striped or patterned

Shorts

Beards seem, to the uninitiated, like the easiest thing in the world. What could be easier than not shaving every day — isn’t growing out a beard essentially a way of copping out of the usual male hygiene regimen?

But there’s a difference between simply letting your facial hair grow out and actually, deliberately growing a beard. The former requires no effort and tends to make you look like a bum. The latter is a delicate, time-consuming process of careful grooming and diligent maintenance — but one that’s totally worth it, when you see the handsome, manly results.

If you want to rock a beard the right way, here’s what you’ll need to do.

# Trimming

If you have or want to have a beard, trimming regularly is mandatory. This is equally true for beards of any length: whether you’re attempting to grow it out to prodigious, James Harden-like proportions or whether you simply want a bit of facial hair for distinction, it is absolutely critical to remain diligent and to keep on top of the situation. A beard can lend your face structure and poise and sophistication. The only thing that can spoil it is a lack of maintenance and ongoing care.

Your first line of defense is a simple pair of grooming scissors. You’ll want to use these more or less every morning to take care of any loose or stray hairs that might crop up and grow out at an unwieldy rate. Beard hair, unlike the hair on your head, has a tendency to grow somewhat unevenly and erratically, and as a result you will often find a single errant hair or two springing out in some bizarre direction wildly. Use the scissors to keep these problem hairs at the same standard length as the rest of the beard, maintaining a uniform look and overall smooth shape.

In the long term, invest in a good electric beard trimmer. These are not unlike the electric trimmers your barber probably already uses on the back and sides of your hair, only with a smaller blade for more control and precision. Most trimmers will allow you to set a particular length to create an even look all around your beard; going at it freehand is not recommended, because even the smallest slip of the hand or incorrect amount of pressure could destroy the entire beard. (Trust me, I’ve had to shave and start from scratch before.) You can use this for a full-beard trim once a week to keep things even.

# Fading

If you’re planning on growing your beard out, it may be wise to consider doing so with a more intentional shape in mind. That is, your entire beard does not necessarily need to be the same length throughout — the thickest, densest parts of your beard, most likely around the chin, can slowly fade to a thinner look around the sides of your cheeks and up toward your sideburns. This has the effect of both slimming the shape of your face, and, more importantly still, making your beard look deliberate rather than haphazard. There’s a difference between a long beard that you intend to grow long and the kind of thing Tom Hanks wound up with in Castaway. You want to look like you tried.

# Shaping and Sculpting

In a similar vein, and for similar reasons, no matter how long your beard is, it helps to keep on top of certain areas that would naturally grow out but should not necessarily do so. For most men, this means the top of your cheek — the area directly beneath your eyes to where the beard begins — and the bottom of your neck, neither of which lend themselves well to excessive beard growth. Consider that shaving these areas, to create a better and more pleasing beard shape on the whole, will make it immediately clear that you have put time and effort into the creation and upkeep of your facial hair.

For steady day-to-day maintenance of this shape, an electric beard trimmer can be run over the problem areas briefly every morning. (This is especially useful for men with thicker or darker facial hair.) For a more thorough and complete job, apply a small amount of shaving cream to the cheek and neck and shave them as you would if you were shaving your beard off completely. Be mindful that these areas are highly sensitive, and finish up with a light after shave or moisturizer to keep the skin from getting red or pimpled.

# Brushing and Combing

There’s no question that a beard looks better brushed and combed — just as you would never walk out of the house without running a comb through the hair on your head, so too should your beard be treated with some respect and consideration. A solid, heavy-duty beard brush will flatten down erratic hairs and add volume and shape to longer beards, as well as help to dislodge any loose hairs, dead skin, or other debris that might have found its way into the crevices of your beard. Likewise, a comb, which will prevent your beard from looking clumped or matted, particularly if it’s getting long.

You might think a man without a very short, cropped beard would be exempt from this task, but no: even the shortest beard can benefit from brushing, as the hair will be made more pliable and smoother to the touch. In fact, hair as short as two-day stubble is the most deserving of a good brushing, because it is precisely the state in which the hair is at its toughest. Don’t be afraid to get in there and really brush hard, as if you were exfoliating in the process.

# Styling

Unquestionably one of the most pleasurable things about having a beard in 2020 is how many products are out there these days for men to use to get the most out of their beard. Back in the day, bearded men had to make do with a bit of shampoo in the shower to keep it looking nice and smelling clean — but today we are in a golden age of facial hair styling. Do yourself a favour: if you have a beard and want to feel good about it, indulge in the luxury of some of these beard products.

# Oils

A good beard oil will be your best friend. Not only do they come in a huge variety of incredibly appealing scents — often manly stuff like sandalwood, which is just great — they soften the tough hair of your beard, make your beard easier to sculpt and work with a brush, and, best of all, make your beard glisten and shine magnificently.

# Balms

Beard balms are a different beast than beard oils, but they’re no less essential to proper beard maintenance. A beard balm is sort of like a thick clay or paste, and its job is to moisturize your hair and keep the skin beneath the beard feeling great. Balms are designed to prevent itching, reduce dryness, and help eliminate unsightly flaking, and they also make the beard itself feel healthier and more luxurious.

# Waxes

Finally, a beard wax is, as it sounds, a thick wax that’s used to style a beard with more deliberate force. The prototypical function of a beard wax is to shape the ends of your moustache into a charming twirl — think of the dudes you see at upscale cocktail bars wearing suspenders and Prohibition-era hats. But a wax doesn’t need to be used for such an affectation, as a simple application of the stuff can help tamp down an unruly beard and help maintain a more pleasing shape overall.

*Calum Marsh is a writer based in Toronto. His work appears in GQ, Complex, and The New York Times.*

Stay confident with stories and advice on looking good and living well this summer.

Featured Stories

How to Take Care of Your Beard

There’s more to growing a beard than just leaving your razor in the medicine cabinet. Here’s how to trim, fade, shape and style your beard to suit your style.

Summer vacation season is here, and while international travel is starting to open up, there are still plenty of great options for getaways closer to home. With travel restrictions loosening across Canada, there has never been a better time to explore some of this country’s most beautiful corners. These escapes, selected for their spectacular scenery, luxurious lodgings and great local food and drink, will satisfy your summer wanderlust if you’re not quite ready to go abroad. Don’t forget to @ us in your summer vacation selfies.

### Ontario: Prince Edward County

This island on the north shore of Lake Ontario is no longer the hidden gem it once was, but the tradeoff to visitors in 2020 is an abundance of cool new places to eat, drink and stay in The County. Just two hours’ drive east of Toronto, Prince Edward County offers a wide variety of activities for adults and families alike, including some of the province’s best wineries and seasonally-focused restaurants. Book a room at the **Drake Motor Inn**, the newest property from the beloved Toronto hotelier and take advantage of amenities like 24-hour concierge and contactless check-in. Sample the goods at top rated local wineries like Hinterland and Closson Chase on your own, or via **chauffeured Rolls-Royce**, then cool off with a swim at Sandbanks Provincial Park. For dinner, head to the Drake’s nearby **Devonshire Inn** for a sophisticated take on locally-sourced ingredients.

### Quebec: The Eastern Townships

A short drive East of Montreal is one of Canada’s most vibrant regions for organic agriculture, and a prime destination for summer travellers in search of an escape from the city. **Manoir Hovey** is a century-old estate on the shores of lake Massawippi now operated by Relais & Chateaux, and offers a great location from which to explore the award-winning wineries and fromagers nearby, as well as some of the region’s best mountain biking and hiking. Get back to nature at Mt. Orford National Park, a 58 square kilometre preserve of mature maples, cool lakes and green mountains, then unwind with a spa treatment at Balnea, a lakeside retreat in nearby Bromont. Reserve ahead for dinner at **Minton** in North Hatley, where chef Simon Proulx uses the bounty of local seasonal ingredients to create some of the area’s best farm-to-table cuisine.

### Alberta: Jasper National Park

After an anxious spring under lockdown, we could all use dose of majestic scenery right about now. For this, nothing compares to the Rocky Mountains. While Banff is always a popular choice, the more northern drive to Jasper means fewer people crowding the mountain vistas and crystal lakes, and more peace and quiet for you and your travel companions. For ultimate luxury, stay at the Fairmont Jasper Park Lodge, a mountain resort featuring rooms with patios overlooking the emerald green waters of Lac Beauvert. From here, head into the mountains on foot or horseback, play a round of golf at the hotel’s 18-hole course, or soar over the glaciers on a **guided heli-tour**. After dark, **take in an astronomy lesson** at the world’s 2nd largest Dark Sky Preserve, including a gaze into the largest and most powerful telescopes in the Canadian Rockies.

### British Columbia: Vancouver Island

Tofino on the west coast of Vancouver Island is not the most convenient place to reach (we suggest a **private seaplane charter from the Vancouver harbour**), but it rewards those who make the journey with spectacular scenery, abundant wildlife and some of the province’s best seafood. Spend an afternoon learning about the fascinating cultural and natural history of this region on a guided kayak tour of the Harbour Islands, or hike among the giant red cedars and Sitka spruces that make up the the rainforests of Pacific Rim National Park. After a day of adventure, head back to the **Wickanish Inn** for a dinner of locally-sourced sustainable caviar and fresh rockfish paired with BC’s best wines in the hotel’s Pointe Restaurant overlooking the Pacific.

*Jeremy Freed is a Toronto-based freelance journalist. His writing about menswear, travel, design and sustainability appears in Sharp, GQ, the Globe and Mail and many more.*

Canada Goose, Patrick Assaraf, Outclass and more

Celebrating Canadian Design

Luxurious Summer Escapes Across Canada

If you didn't spend your time indoors lifting kettlebells – don't fret –there's more to looking good at the beach than a beach bod. Upgrade your old swimshorts with well-cut trunks, protect your head with trendy bucket hats and cover up with soft terrycloth polos.

**Trade in Your Shapeless Swim Trunks**

A slick, shapely set of swim shorts is essential whether lake or poolside. Choose from a variety of smart swim styles like Psycho Bunny's bright and bold styles, tropical trim-cut styles by COMMAS or the contemporary designs of Denmark's forét—all meant to blend seamlessly with your dry-land wardrobe. Dive in!

**Let It Slide**

It wasn't too long ago that slides were not something one would wear outside the locker room. Today, a bevy of brilliant designers are lending their aestheitc insights to the style. The result? Terry cloth slides from Thom Browne, big-logo styles from Salvatore Ferragamo and all-white slides from Swims. With slides this good looking, we'll even give you permission to (gasp) pair them with socks in the autumn when the weather cools.

**Pick Up A Bucket**

Don’t look now but bucket hats are having a moment. Whether you’re on a canoe at the cottage or taking a stroll on the fairway, bucket hats from Polo Ralph Lauren, Paul & Shark and more are worth pulling on.

**Towel On**

While we wouldn't recommend it in place of a towel, with it's easy-going outlook,  a terrycloth polo shirt is as ideal for the beach as it is for patio dinners or days on the golf course. Try 04651 Trip in a Bag and pair it with anything from swim shorts to cargos for a relaxed summer look.

**Don't Forget Your Shades**

Your summer look won't be complete without a new pair of designer shades. Protect your eyes and add some extra heat to your outfit with wayfarers from Gucci, aviators from TOM FORD and many more.

**Put It All in a Handsome Tote**

A laidback season calls and easy-going bag. From Gallery Dept.'s vintage vibe to Eremengildo Zegna's elegant cotton and calfskin take – fill it up with your summer essentials, sling it over your shoulder and you're ready to go. The great thing about a tote? It looks better as it ages.

6 Ways to Upgrade Your Beach Style

Whether you're headed to the lake, our own Canadian coast or somewhere abroad (!!!), here's how to keep your beach style on point.

Exclusive offers and bonus points

Log in to view your Sartoria Offers

Load Offers to Start Earning Bonus Points

Sartoria: Member

Spend over $250 on Footwear and earn $15 bonus credits

Footwear Spend & Get

Spend over $250 on Shorts & Casual Pants and earn $15 in bonus credits

Shorts & Casual Pants Spend & Get

Sartoria: Silver

On every $500 spent on Sport Jackets, earn $25 in bonus credits

Sport Jacket Spend and Get

Spend over $300 on Footwear and earn $20 bonus credits

Sartoria: Gold

Spend over $350 on Footwear items and earn an extra $30 credits

Footwear Bonus Offer

Spend over $350 on Shorts and Casual Pants and earn $30 in bonus credits

Shorts and Casual Pants Bonus Offer

Sartoria: Platinum

On every $600 spent on Sport Jackets, earn $40 in bonus credits

Sport Jacket Spend & Get

Spend over $600 on Footwear items and earn an extra $35 credits

Sartoria: Platinum Elite

On every $600 spent on Sport Jackets, earn $50 in bonus credits

Spend over $600 on Footwear items and earn an extra $40 credits

Sartoria Membership Benefits  

*  Points earned on every purchase  
*  Earn rewards faster with personalized offers  
*  Priority access to sales, events, and other benefits
*  Easy redemption online or in-store

Up to 60% off*

SET THE TONE FOR LOVE

Sneakers

Brunello Cucinelli

The No-Sweat Summer Shop

T-Shirts

Golf and Performance Polos

Shorts

Article

Article

Article

Log in to view your Sartoria Offers

Harry's Gifting Service

Order Lookup

Weddings

Returns