Reintroducing Reigning Champ: A Brand Evolution
This season, Reigning Champ delivers a more holistic collection, designed to score points on and off the pitch.
By: Harry Rosen StaffDate: 2025-11-05
Since its foundation in 2007, Reigning Champ has engineered a global reputation for crafting premium athletic-inspired clothing. From the brand’s trademark sweats and T-shirts to high-tech coats and jackets, Reigning Champ’s activewear collections are ubiquitously adored by pro athletes, fitness enthusiasts, weekend workout warriors, beer league MVPs, and casual comfort-seekers everywhere.
More recently, however, the Vancouver-based brand has adopted a slightly different design ethos: one that still prioritizes performance and delivers during your workout, though also features pieces with a more refined, everyday appeal for life outside the field, court, gym, or track.
Balancing form and function to Olympic-level standards, Reigning Champ’s new-look collections are truly curated for everyone, whether or not getting a sweat on is part of the day’s schedule.
From Work to Workout to Weekend
Reigning Champ’s motto, “Respect the details. Master simplicity,” is echoed throughout everything the brand touches, creating premium apparel with “pinnacle materials, quality manufacturing, and an ethos of understated simplicity,” in the brand’s own words. Quality is central to everything Reigning Champ makes, and that now extends to every facet of your wardrobe.
In addition to the athletic-inspired favourites you’ve come to know and love — like classic terry hoodies and jersey cotton T-shirts — this season, Reigning Champ has also ventured into more tailored territory.
In addition to the athletic-inspired favourites you’ve come to know and love — like classic terry hoodies and jersey cotton T-shirts — this season, Reigning Champ has also ventured into more tailored territory.
Reigning Champ’s motto, while Reigning Champ hasn’t exactly traded sweatsuits for tailored suits, there are a few key new arrivals (that still sit alongside its familiar favourites) that define the brand’s sophisticated new styling approach.
Whether you’re dressing for your nine to five, weekend run club, or date night dinner reso, Reigning Champ’s latest range will help you look and feel your best.
Coach Pants
A true day-to-night essential, the new Coach Pants were designed to offer you the comfort of a jogger with the look of a chino, made to take you from your pre-work dog walk to post-work drinks.
Crafted from a stretch-knit fabric for maximum comfort and movement, the Coach Pants also feature more traditional details — like a front zipper fly, button closure, side seam pockets, belt loops, and back welt pockets — making it easy to wear for both work and play.
Crafted from a stretch-knit fabric for maximum comfort and movement, the Coach Pants also feature more traditional details — like a front zipper fly, button closure, side seam pockets, belt loops, and back welt pockets — making it easy to wear for both work and play.
Overcoats
A herringbone wool overcoat? Reigning Champ has tried its hand at it — and has pulled it off with aplomb. Cut from a luxurious heavyweight wool blend featuring both virgin wool and cashmere, this handsome mid-length coat looks (and feels) equally at home worn overtop a suit as it does a sweater and jeans.
Don’t worry, your favourite hoodies and sweatshirts haven’t gone anywhere — those fan favourites are here to stay. However, you can also look to Reigning Champ for sweaters and knitwear that wouldn’t look out-of-place at a board meeting or dinner table.
This season, we’re particularly fond of the new knits, such as the cardigans (with shawl collar and V-neck options), quarter-zips, crewnecks, and Henleys — all crafted from premium materials including extra fine Merino wool and textured Slub cotton.
Synonymous with classic Ivy style, an Oxford cloth button-down shirt has been a wardrobe staple for decades, and now, Reigning Champ offers its iteration as well.
Available in classic white and pale blue colours, the sturdy 100% cotton Oxford shirts include every detail you’d expect from a great button-up: a traditional silhouette, button-down collars, side gussets, chest pocket, curved hem, full placket, and a collar roll full of personality.
Don’t miss out on Reigning Champ’s overshirts either — made from a dense boiled wool, lined with cotton, and complete with Corozo buttons, this is a do-it-all wardrobe hero that you don’t need to think twice about wearing with anything from joggers to jeans to tailored trousers.
