G-SHOCK

G-SHOCK was born from a single belief that there could be a watch that would not break. Formed to handle its development, Project Team Tough constructed over 200 prototypes for performance testing, and spent over two years developing the structure and improving the parts. An unimaginable process of trial and error was repeated continuously until 1983, when the shock-resistant structure that is still G-SHOCK’s core technology was finally completed.
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