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    Just for Kicks: When Sneakers Met the Suit

     

    Sneakers have taken over the world; here’s how to wear them with your best suited look.

     

    KEEP THEM FRESH

     

    Sneaker collecting is serious business – investment bank Cowen & Co. predicts the sneaker resale market will be worth US$6 billion by 2025. For sneakerheads, there’s nothing more important than wearing shoes that are clean, unscuffed and in top condition – in a word, “fresh.” Here’s how to keep your best pairs looking prime. Don’t wait until your sneakers are in distress before cleaning them. Regular use of gentle products such as Jason Markk’s Premium Shoe Cleaner and Quick Wipes will keep them looking fine. Sneakerheads often carry a soft brush to dislodge dirt on the go. Replace the laces once they look worn. Give shoes a chance to air out and dry. Don’t wear the same pair every day. Store your kicks in a cool, dry, dust-free and dark space.

     

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