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Today’s Take on 2010s Style: Streetwear Reigns Supreme

Two major trends lead the way for men’s fashion in the 2010s, while Harry Rosen responded with style to suit new tastes and strategies that would shape the current state of the company today.

By: Harry Rosen StaffDate: 2024-10-15

It wasn’t that long ago when we all resided in the 2010s, yet the decade feels like a century ago in the memory – and in terms of style.


Streetwear, the dominant trend of the 2010s, was a big, loud, label-driven fashion era lead by music stars and youthful creatives, while puffer jackets became the hottest commodity whenever there was a whisper of cold weather.


At Harry Rosen, the 2010s brought about rapid change and redevelopment, guiding us into the decade we live in now.


Urban Update


Streetwear continued its rise to mainstream prominence throughout the 2010s, with brands like Supreme and Yeezy becoming household names. This fashion movement, rooted in urban culture, skateboarding, and hip-hop, has evolved into a significant force in fashion. You can even ask our very own Drake. Streetwear is characterized by its bold, often oversized silhouettes, casual comfort, and a blend of high fashion with everyday wear.


Today’s Take


Classic and trusted streetwear brands like Kenzo are joined by new and exciting entrants like Rhude, Balmain and Purple Brand. To achieve a streetwear look that’s both stylish and comfortable, start with dark jeans (think black resin denim by Purple Brand), which provide a versatile base for any outfit. Sneakers, like the VEJA black low canvas sneaker, are crucial, with limited-edition releases and high-profile collaborations driving the sneaker culture craze. Brands like New Balance and Masion Margiela frequently release sought-after models that quickly become status symbols.


Salomon ACS + CSWP Sneakers

Salomon

ACS + CSWP Sneakers

$235
Balmain Cotton Logo Sweater

Balmain

Cotton Logo Sweater

$1050
Rhude Vintage Racer Logo Hooded Sweater

Rhude

Vintage Racer Logo Hooded Sweater

$895
Purple Brand Wide Legged Cotton Jeans

Purple Brand

Wide Legged Cotton Jeans

$415
Purple Brand P001 Vintage Stretch Cotton Jeans

Purple Brand

P001 Vintage Stretch Cotton Jeans

$385
Versace Jeans Couture Baroque Stretch-Cotton Sweatshirt

Versace Jeans Couture

Baroque Stretch-Cotton Sweatshirt

$475
Rick Owens DRKSHDW Low Top Retro Sneaker

Rick Owens DRKSHDW

Low Top Retro Sneaker

$970
Paul Smith Striped Wool-Blend Scarf

Paul Smith

Striped Wool-Blend Scarf

$295
Represent Patron Of The Club Joggers

Represent

Patron Of The Club Joggers

$285
Maison Margiela Replica Low-Top Leather Sneakers

Maison Margiela

Replica Low-Top Leather Sneakers

$935

Puffer Paradise


The 2010s brought a significant shift in the perception and styling of outerwear, with a growing demand for both comfort and practicality. This decade saw puffers and parkas become ideal choices for men seeking stylish yet functional outerwear. These jackets, known for their warmth, protection and technical fabrics, are now winter wardrobe staples, offering both fashion-forward looks and essential cold-weather performance.


Today’s Take


In Canada, owning a puffer or parka is almost non-negotiable, providing a robust barrier against the elements while maintaining a sleek, modern appearance. Our outerwear offering has never been broader, with options from classic brands such as Canada Goose, BOSS and Parajumpers, or luxury brands like Moncler. Layer with a cozy sweater and joggers for added warmth without sacrificing style. Complete the outfit with durable boots that offer both style and function, ensuring you stay comfortable and fashionable in any weather.

Canada Goose Crofton Down Puffer Jacket

Canada Goose

Crofton Down Puffer Jacket

$1195
Zegna Cashmere-Silk Cashseta Crewneck

Zegna

Cashmere-Silk Cashseta Crewneck

$1790
BOSS Hadiko Cotton-Blend Joggers

BOSS

Hadiko Cotton-Blend Joggers

$278
BOSS Nebular Leather Lace-Up Boots

BOSS

Nebular Leather Lace-Up Boots

$348
Magnanni Lonny Leather Chelsea Boots

Magnanni

Lonny Leather Chelsea Boots

$675
Canali Wool-Cashmere Carcoat

Canali

Wool-Cashmere Carcoat

$3450
AG Tellis Louvre Stretch-Cotton Jeans

AG

Tellis Louvre Stretch-Cotton Jeans

$298
C.P. Company Lens Detail Hooded Sweater

C.P. Company

Lens Detail Hooded Sweater

$430
Brunello Cucinelli Grain Leather Lug Boots

Brunello Cucinelli

Grain Leather Lug Boots

$1795
Mackage Joseph Quilted Down Vest

Mackage

Joseph Quilted Down Vest

$590

What Was Happening at Harry’s?


Harry Rosen’s foray into the world of eCommerce in the previous decade began to flourish in the 2010s, growing steadily year-over-year. As one of the first luxury retailers to make the leap, harryrosen.com saw great traction as an increasing number of customers embraced shopping online.


In 2018, Larry Rosen’s eldest son Ian joined the company, ushering in the third generation of the family business. Ian’s initial role as EVP, Digital & Strategy, saw him further the company’s push into the digital era, bolstering the eCommerce business with modern strategies, youthful energy, and contemporary style. In a few short years, Ian Rosen would go on to be promoted to President & CEO, taking over his father’s role, in no small part thanks to his immediate success in the 2010s.


This healthy boost to the digital sector of the business turned out to be fortuitous move for Harry Rosen when the COVID-19 pandemic sent Canadians (and people worldwide) inside at the end of the decade. While most of 2019 was unaffected by the virus, what was to come was truly an unprecedented age for Harry Rosen and retail as an industry.

TAGS:#Fashion,#Places,#Trends,#Harry Magazine,