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Fashion Week’s Top Street Style Trends, January ‘24

We review the best looks and trends from Europe’s fashion week circuit in January 2024.

By: Logan RossDate: 2024-02-06

For those in the industry of style, it’s straight back to business during the post-holiday period, with January welcoming the first of two bi-annual men’s fashion weeks.

Despite the jam-packed schedule of exciting shows and collection reveals, however, what captivates our interest the most is always what people are wearing outside the exclusive events. Naturally, photographer and writer Marc Richardson (@shooting.people) was there to capture the best street style on show.

Here, we look back at the top trends and our favourite ‘fits seen outside at Pitti Uomo, Milan Fashion Week, and Paris Fashion Week in January 2024.

Pitti Uomo, Florence

Two men walking down a city street wearing coats and scarves

As always, Pitti marked the start of the circuit, where the cobblestoned streets of Fortezza da Basso play the perfect backdrop for menswear’s biggest names to conglomerate and converse.

“One of the most glaringly obvious styling trends that emerged at Pitti but that seemed ubiquitous throughout the shows was people using sweaters as scarves — wrapping them over their shoulders both over and under coats and jackets,” says Richardson.

  • A man in a suit and tie walking down a city street
  • A man in a blue jacket and scarf walking down the street

“There were also lots of turtlenecks, on account of the cold, but also because they just look so great. Chunkier ones were worn as proper sweaters, while some used thinner ones as a base layer undershirts or crewnecks.”

  • A man in a white jacket and white pants walking down a street
  • A man in cowboy hat walking down a street with a bag

Milan Fashion Week

The menswear frenzy then moved on to Milan, just a few hours north of Florence though a world away as far as style is concerned. Here, the country’s business and financial capital often implies tailoring and tradition, though this winter’s considerably colder weather cast its effects.

“There was an Arctic breeze sweeping through Europe for the two weeks, and, as such, people were more bundled up than usual,” says Richardson. “Jackets, which are often worn open to reveal innumerable layers, were often buttoned or zipped up, and there were considerably fewer wool sports jackets worn as lightweight jackets.”

  • Two men walking down a street talking on cell phones
  • A man in a black coat walking down a street
  • A man walking down a street with a cell phone in his hand
  • A man in a coat and tie walking down a sidewalk

Paris Fashion Week

Paris was the final stop of the tour and typically showcases the most contemporary and avant-garde approach to style of the bunch. This year, the most interesting themes were all about fabrics and how they blended form with function to best the elements.

“One of the things that I really liked about the January shows, but which felt particularly prevalent this time, was how people play with texture,” says Richardson. “We’re talking corduroy, boiled wool, Shetland sweaters, fuzzy mohair, crushed velour, shearling collars, cable knits.”

“These tend to serve a utilitarian purpose: they’re warmer. But they also bring an interesting aesthetic quality when layered and mixed with other textures and fabrics.”

  • A man in a red suit and black coat walking down a street
  • A man in a black coat talking on a cell phone
  • A man in a coat and hat walking down a street
  • A man in black pants and a black shirt standing on a sidewalk
TAGS:#Fashion,#Street Style,#Trends,