Luke Prokop: Live with Pride
Celebrating authenticity and self-expression by living a life well dressed.
Some people wear their identity quietly. Luke Prokop wears his with conviction.
The professional hockey player, and long-time client and friend of Harry Rosen, made history as the first openly gay player under contract with an NHL team — and he's been leading a life with pride ever since.
Luke's relationship with Harry Rosen runs deep; he began shopping with us alongside his father before becoming a client of Style Advisor Jodi Watson at our West Edmonton Mall store. Jodi has helped style Luke for everything from the everyday moments to the important ones — including perfecting his game day tunnel walk 'fits.
This season, we caught up with Luke to talk style, self-expression, and what authenticity really looks like, on and off the ice.
Q. What does live with pride mean to you, and how does it show up in the way you dress?
A. “A life with pride to me, means being fully myself without feeling like I need to shrink or edit parts of who I am to make other people feel comfortable. It’s about being authentic, confident, and showing up for myself, in my life, my relationships, and my sport.”
“Fashion is a way everyone gets to express themselves — for me some days that’s subtle, some days it’s bold, but it always comes back to wearing what feels like me.”
Q. How would you describe your personal style, both on and off the ice?
A. “I’d say for my style I lean towards more of an elevated casual look; I love the basics, but I’m also not afraid to add a little flair or personality with some pieces, whether that’s an accessory or a piece of clothing.”
Q. What's the difference between wearing something that truly fits versus just getting dressed?
A. “The difference is confidence. Anyone can get dressed, but I believe we all have that feeling sometimes, that when you wear something that truly fits your body and personality, you feel it immediately.”
Q. Has your identity as a hockey player shaped the way you think about style and self-expression?
A. “Yes, definitely; hockey has always been very uniform and business-like in terms of fashion. Off the ice, style becomes much more personable. It’s one of the ways I’m able to express myself and show off my personality and creativity.”
Q. When you walk into a room in a suit, what shifts for you internally?
A. “It feels similar to putting my skates or helmet on. Once I’m getting ready and put my suit on, I know it’s game time. There is a sense of focus and presence that comes with it. You carry yourself in a confident and deliberate way.”
Q. What do you hope people take away when they see you in this campaign?
A. “I hope that people see that style is for everyone, and that confidence doesn’t come from fitting into one’s specific mold; it comes from feeling comfortable in your own skin. I hope people feel encouraged to wear what feels authentic to them.”
Q. The tunnel walk has become such a cultural moment in hockey; how has getting dressed before a game evolved into something more meaningful for you personally?
A. “It’s evolved a lot. Hockey is such a team-first environment. Once the gear’s on, everyone looks the same. The tunnel walk gives you this brief moment beforehand that’s entirely your own.”
“For me, it’s become a way to bring personality and self-expression into game day while being connected to that competitive mindset.”
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