Nike
Legend has it that track coach Bill Bowerman made the first pair of Nike men's running shoes in the 1960s for Philip Knight by using his wife's waffle iron to melt the sole of regular sneakers into a high-traction, non-slip sole that would improve running performance. Today, the company is famous for its 'Swoosh' and "Just Do It" trademarks, and for being on the feet of almost every major sports star. Look to Nike for athletic-inspired footwear with streetwear appeal.
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