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HUGO

HUGO is synonymous with sartorial elegance, quality craftsmanship, and on-trend staples and is the brand’s decidedly more urban line. Here, you’ll find everything combines a casual, comfortable aesthetic with fashion-conscious design while simultaneously including a distinctive streetwear vibe.
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HUGO is the latest brand evolution from the globally recognized fashion house as, holistically speaking, the brand has committed to cultivating a more contemporary future across all endeavours and clothing ranges. Although HUGO’s current branding might look different, the line has retained its devotion to producing elegant, high-quality, and appealing staple pieces. Inject a streetwear-worthy vibe into your daily rotation with HUGO.