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HUGO

HUGO is synonymous with sartorial elegance, quality craftsmanship, and on-trend staples and is the brand’s decidedly more urban line. Here, you’ll find everything combines a casual, comfortable aesthetic with fashion-conscious design while simultaneously including a distinctive streetwear vibe.

Shop Top Styles

Sweaters & Knits
T-Shirts
Sneakers
Pants
Hats
+1 More
47 items

HUGO

Embroidered Logo Patch Cotton Overshirt

$178

HUGO

634 Stretch-Cotton Jeans

$188

HUGO

Dapo Tonal Stretch-Cotton Hooded Sweater

$158

HUGO

Stacked Logo Stretch-Cotton Sweater

$198

HUGO

Stacked Logo Interlock Cotton T-Shirt

$128

HUGO

Stacked Logo Stretch-Cotton Sweatpants

$198

HUGO

Responsible Ellino Dip-Dye Poplin Viscose Sport Shirt

$188

HUGO

Sustainable Daposo Cotton Sweater

$128

HUGO

Reflective Logo Cotton-Jersey T-Shirt

$88

HUGO

Dekok Stretch-Cotton Blend Polo

$178

HUGO

Logo Plaque Swim Shorts

$128

HUGO

Ruthenium Square Sunglasses

$205

HUGO

Responsible Abstract Print Viscose Sport Shirt

$188

HUGO

Eco-Acetate Square Sunglasses

$180

HUGO

Water-Repellent Trench Coat

$416.99$695Save 40%

HUGO

Enalu Sherpa Jacket

$200.99$268Save 25%

HUGO

Responsible Logo Cotton Stand Collar Sweater

$178

HUGO

Responsible Graffiti-Inspired Artwork Cotton T-Shirt

$128

HUGO

Dovaltine Cotton Joggers

$132.99$178Save 25%

HUGO

Doak Embroidered Logo Patch French Terry Cotton Joggers

$93.99$158Save 41%

HUGO

Diragolino Responsible Cotton T-Shirt

$75.99$128Save 41%

HUGO

Responsible Column Logo Cotton Joggers

$105.99$178Save 40%

HUGO

French Terry Cotton Trackpants

$147.99$198Save 25%

HUGO

Dokras Raised Logo Cotton Hooded Sweater

$170.99$228Save 25%

HUGO

Responsible Column Logo Cotton Joggers

$105.99$178Save 40%

HUGO

Responsible Column Logo Cotton T-Shirt

$88

HUGO

Responsible Column Logo Cotton Hooded Sweater

$198

HUGO

Egriso Large Checkered Shacket

$222.99$298Save 25%

HUGO

Velvet Sport Jacket

$332.99$555Save 40%

HUGO

Soslo Intarsia Wool-Blend Sweater

$275.99$368Save 25%

HUGO

Dangkang Cotton-Blend Cargo Pants

$147.99$248Save 40%

HUGO

Responsible Douy All-Over Graphic Print Cotton Sweater

$185.99$248Save 25%

HUGO

Brushed Cotton-Blend Overshirt

$416.99$695Save 40%

HUGO

Dagros Rubber Logo Cotton Polo

$105.99$178Save 40%

HUGO

Kris Teagan Responsible Virgin Wool Suit

$795

HUGO

Speckled Twill Suit

$995

HUGO

Hans233 Buckle Closure Performance Sport Jacket

$416.99$695Save 40%

HUGO

Doak Embroidered Logo Patch French Terry Cotton Joggers

$93.99$158Save 41%

HUGO

Getlin233 Stretch-Virgin Wool Blend Pants

$177.99$298Save 40%

HUGO

Responsible Column Logo Cotton T-Shirt

$88

HUGO

Sercury Sparkle Viscose-Blend Knitted Polo

$215.99$288Save 25%

HUGO

Mixed Media Cotton-Wool Hybrid Jacket

$297.99$398Save 25%

HUGO

Daulo Side Striped Stretch-Cotton Hooded Sweater

$268

HUGO

Mirrored Rectangle Sunglasses

$132

HUGO

Matte Rectangle Sunglasses

$190

HUGO

Malox Wool-Blend Overcoat

$520.99$695Save 25%

HUGO

Matte Square Sunglasses

$185
HUGO is the latest brand evolution from the globally recognized fashion house as, holistically speaking, the brand has committed to cultivating a more contemporary future across all endeavours and clothing ranges. Although HUGO’s current branding might look different, the line has retained its devotion to producing elegant, high-quality, and appealing staple pieces. Inject a streetwear-worthy vibe into your daily rotation with HUGO.