Quiet Luxury Explained
This year’s biggest trend is also its most ephemeral.
There are two kinds of luxury: the kind that announces itself for all to see, and the kind that hides in plain sight. “Quiet luxury,” also referred to as “stealth wealth,” is very much the latter. Quiet luxury is broadly defined as a trend towards timeless, high-quality objects that require a certain degree of inside knowledge to appreciate (think: Brunello Cucinelli knits, Tom Ford shirts, and anything else worn by the Roy family on Succession). Anyone can see a piece covered in logos from a global luxury brand and understand what it represents in terms of cost and currency, but quiet luxury – which is recognizable by its lack of visible branding – places its value in materials, workmanship, and design, all things that require a degree of cultivation to appreciate.