7 For All Mankind
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Also affectionately known as Seven, its first line of men's jeans was introduced in 2002. Los Angeles-based designers Michael Glasser and Jerome Dahan saw a need for high-quality, "premium denim". Hollywood celebrities and urban, design-conscious denim fans have made Seven one of the great success stories, embracing the extreme washes and distressed finishes as well as the swooping embroidered logo on the back pocket.