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Vilebrequin originated in 1971 when a smart young man in St. Tropez made a pair of boxer-short swimming trunks out of a red-checkered tablecloth. While the bright colours and whimsical patterns continue to reflect the joie de vivre of the French Riviera, the brand has become the worldwide epitome of fashionable swimwear, with each summer's favourite print becoming a collector's item.