Introducing Loro Piana: The Gift of Kings

Measuring in around 12 microns in diameter per fibre — a size even finer than most luxury cashmeres — the Gift of Kings’ Merino wool is the finest in the world.

“The fact that it’s wool, not cashmere, is astonishing,” said Adam Gallo, our Divisional Merchandise Leader and the Senior Buyer of luxury product. “When you feel and see it, there’s an unmistakable richness, drape and glow.”

The Gift of Kings’ unique name dates back to the 18th Century, before these Merino sheep ever roamed the lush pastures of Australia and New Zealand and when their incomparably fine fleeces were still kept secret by Spain’s ruling monarchy. At the time, these sheep were seen as a coveted natural source of wealth for Spain’s royalty and noblemen, who originally seized possession of all Merino herds and banned the trade of their precious wool.

Eventually, this natural treasure was shared with the world as the Spanish monarchy began to present the Merino sheep as gifts to other royal families across Europe in order to strengthen political alliances, hence the name “Gift of Kings”.

Naturally, these special sheep spread across the continent, and on an 18th Century expedition to Australasia led by Captain James Cook, many ultimately settled in idyllic hillside habitats found across Australia and New Zealand where generations of devoted farmers have tended to them since.