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Oasi Cashmere: ZEGNA's Road to Full Traceability

Discover the story of Oasi Cashmere and ZEGNA’s commitment to achieving full production traceability

Date: 2022-09-14

ZEGNA’s Oasi Cashmere range – and the very concept of ZEGNA’s Oasi in general – represents a mission and commitment to achieve full traceability and end-to-end production transparency by 2024 from the storied Italian brand.

A vision that is over 100 years old and a goal that is on-course to redefine environmental responsibility across the luxury fashion industry, ZEGNA’s new Oasi range is about much more than just cashmere.

From Goat to Garment

Not only is ZEGNA one of the world’s most revered fashion houses, but it’s also one of the world’s most renowned producers of world-class fabrics and materials. Therefore, it comes as no great surprise that ZEGNA is vastly familiar with turning humble natural fibres into extraordinarily luxurious garments, symbolizing the ethos of what the storied Italian brand is all about.

In the eyes of ZEGNA, the very best garments can only come from the very best natural resources: a responsibility they have undertaken themselves and one underlined in their newest collection of Oasi Cashmere.

What is Oasi?

Oasi ZEGNA is a stunning 100 km² natural park and territory located in the breathtaking Biellese Alps of Piedmont, Northern Italy. This free-access park is open to the public though owned by ZEGNA themselves, officially establish back in 1993. However, the park has been tied to the heritage Italian label since the early 20th century when the company’s founder, Ermenegildo Zegna, planted the first tree in the area surrounding his Wool Mill in 1910.

Today, the park includes over 500,000 trees and counting, all ignited by Signore Zegna’s vision to ignite a spirit of sustainability and environmental responsibility in his homeland and throughout the world. The thriving natural ecosystem also represents an integral set of values for ZEGNA, which seek to promote harmony between humankind and the natural environment.

As part of ZEGNA’s legacy of action, they have launched the Oasi Cashmere line, named after the magnificent natural park to honour the responsibly sourced fabric and the brand’s environmental commitment.

The Actions of Today Shape Our Tomorrow

Beautiful fabric-making based on beautiful values is a concept entirely embodied in the Oasi Cashmere range, which is composed of woolen fibres sourced responsibly from remote farms around the world, with the knitwear itself being manufactured by ZEGNA in Italy.

This line epitomizes the label’s intentive to be a beacon of traceability and accountability in garment making while also acting as a monument to ZEGNA’s dedication toward maximizing quality of life for both today and future generations.

Oasi Cashmere. Born in Oasi Zegna

A vital component on ZEGNA’s Road to Traceability is the Oasi Cashmere line. The cashmere fibres used across the entire collection will be certified traceable by 2024 – a significant commitment from ZEGNA considering their status as a leading luxury fashion brand.

This vertically integrated business model is what allows ZEGNA to be responsible and accountable for their environmental impact from the very start of the production process all the way through to the end.

Discover the unique materiality and deep, engaging colours of the new Oasi Cashmere collection from ZEGNA, proudly now available in-store and online at Harry Rosen.