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    Setting the Trend

    The new season is coming. We’ll keep you informed about all the latest movements in menswear – and show you what they look like.

     

    The Trend: Logomania

     

    Dolce & Gabbana black jacket over printed polo & black drawstring joggers
    Dolce & Gabbana black jacket over printed polo & black drawstring joggers

     

    Let the world know whose clothes you wear. Bold, outsized designer logos have become ubiquitous in recent years – and there’s no sign they’re going away.

     

    Dolce & Gabbana emblazon their name all over the polo. Layer it under an extremely lightweight quilted nylon track jacket – but leave the jacket unzipped and you’re still making your point.

     

    The Trend: Performance

     

    Isaora grey & white reflective jacket paired with grey vest & grey swim shorts
    Isaora grey & white reflective jacket paired with grey vest & grey swim shorts

     

    Get up and go on your off-duty days. These clothes are super-functional, with details like reflective patches, water-resistant fabrics, mesh linings and a plethora of discreet pockets – designed to get you to the gym, the golf course or just from point A to point B.

     

    ISAORA specializes in sleek performance wear. Stylish shorts and a lightweight nylon jacket exemplify the company’s insistence on innovative layering technologies and state-of-the-art construction.

     

    The Trend: Athleisure

     

    Z Zegna navy jacket paired with white Maurizio Baldassari sweater & grey Thom Browne drawstring joggers
    Z Zegna navy jacket paired with white Maurizio Baldassari sweater & grey Thom Browne drawstring joggers

     

    Marry the function of athletic wear with style and, above all, comfort – that’s the definition of athleisure. Increasingly, we’re seeing streetwear items like joggers and hoodies becoming part of a contemporary outfit.

     

    This navy woollen bomber is part of Z Zegna’s new TECHMERINO™ Wash & Go project, part of a collection of lightweight merino wool garments that regulate temperature and breathability whatever the climate. What’s more, they’re machine-washable.

     

    The Trend: Soft Business

     

    Maurizio Baldassari blue sports jacket over navy turtleneck sweater & blue dress shirt

     

    A soft, unfussy reinterpretation of classical business attire makes for comfortable, easy dressing. The impression is informal but still well put together.

     

    Maurizio Baldassari makes the softly constructed jacket, the breezy cotton-linen shirt and the sophisticated turtleneck in a sumptuous silk and merino wool blend. Layer them and keep all your options open.

     

    The Trend: Easy Tailoring

     

    Z Zegna navy suit paired with printed Etro linen shirt
    Z Zegna navy suit paired with printed Etro linen shirt

     

    Carefree new suit styles are showing up at the office – and all over town on weekends. They’re tailored in soft jersey fabrics with natural shoulders on the unlined jackets and pleated drawstring trousers. 

     

     Z Zegna’s Wash & Go jacket and matching pants in TECHMERINOTM wool are amazingly comfortable and great for travelling. Put the outfit into its special bag and drop it into the washing machine.

     

    Bonus Trend: Check out the cabana shirt – a much more polished version than the one your grandfather once brought back from his Cuban vacation. This lightweight, linen example with a sharp notched button-down collar is from Etro.

     

    The Trend: Luxurious Leathers

     

    Ermenegildo Zegna brown field jacket paired with red Loro Piana sweater & grey Ermenegildo Zegna sports jacket
    Ermenegildo Zegna brown field jacket paired with red Loro Piana sweater & grey Ermenegildo Zegna sports jacket

     

    This season, more brands than ever are working with luxurious leathers to offer a dazzling variety of bombers in everything from tan suede to chocolate brown calfskin to classic black biker jackets.

     

    Zegna Couture provides an illustration with this vicuña-coloured field jacket made with butter-soft calf leather. A hidden drawstring lets you adjust the fit of the waist.

     

     

     

     

     

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