Unveiling our new BOSS Shop at FCP
We teamed up with Hugo Boss to host a beer-filled Grand Opening event
Guests sampled the brewer’s signature ‘Food Truck’, ‘UPA’, and ‘Henderson’s Best’ brews while co-founder Steve Himel shared his insider view of the turbulent business of beer.
When asked by Dawn Bellini, a senior director at Hugo Boss, about how he got into the business, Himel explained, “beer has always been in the back of my mind, like a long-lost lover.” But to make it in the highly competitive beer business “it takes a lot of persistence and confidence to take your idea to the next level,” he explained.
Offering more words of advice to the would-be entrepreneurs in the crowd, he encouraged everyone to examine their strengths and play on them. “We all have a valuable set of skills to bring to the table,” he encouraged
This Is BOSS
The new shop is prominently featured on the lower level of our newly renovated store in the heart of Toronto’s Financial District. It brings the entire BOSS collection together to create a total look for a complete and simultaneous brand experience.
The shop mixes a neutral palette with touches of burnished leather, black lacquer, metal and glass to create a dynamic display environment for one of the world’s most influential lifestyle brands.