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    The Perfect Summer Shirt


    Eton’s new Green Label is a capsule collection of button-downs designed for the good life

    Blue printed button-down shirt


    Despite all of the different kinds of button-down shirts on the market, finding one that’s stylish, durable and comfortable can be surprisingly difficult. This is one reason why so many Harry Rosen customers turn to Eton to supplement their wardrobe each season. The Swedish shirt maker’s new Green Label summer collection, with its bold, colourful prints and immaculate craftsmanship, now promises to do for summer vacations what the brand’s core collection of button-downs does for the rest of the working year.


    Eton red and white printed button-down shirt
    Eton red and white printed button-down shirt


    With two distinct collar styles and several breezy fabrics to choose from, Eton’s Green Label shirts are designed for maximum comfort and versatility. For daytime, unbutton a few buttons and pair a funky print with shorts and slides or loafers. When the sun goes down, swap the shorts for jeans or chinos and throw on a light sport jacket over a soft white linen shirt for a more refined look.


    “The Eton customer is all about expressing personality through his shirt choices,” says Harry Rosen buyer Belinda Yu. “From azure blue linens to black-and-white tropical prints to Hawaiian palms, these are decidedly laid-back, and perfect for casual vacation or weekend wear.”


    Eton multi-coloured printed button-down shirt


    Even the most longstanding Eton fan will find a new favourite shirt for summer in Green Label’s offerings, which exude all of the fun and lightness of a tropical vacation. For everyone else, welcome to the club.