Samuelsohn Takes On Manhattan
In a rare twist, Montreal-based Samuelsohn kicked off men’s fashion week in New York with a truly homegrown twist.
Debunking the staid runway, the preeminent suit maker showcased its new tailored clothing collection in a uniquely Canadian manner - on an ice rink in the heart of the city’s trendy meatpacking district.
As the featured model, Canada’s two-time world champion and Olympic silver medalist Eric Radford embodied the 90 year old brand’s core values of Passion and Performance.
The presentation was the perfect showcase to promote the brand’s proprietary Ice Technology, an innovative process is used to treat its luxury wools and cashmeres. This uniquely non-toxic and eco-friendly treatment transforms these luxe fabrics to offer incomparable water resistance, wrinkle recovery and breathability.
“There are a lot of firsts here,” said Arnold Brant Silverstone, Samuelsohn president and chief creative officer. “It’s the first show during New York Fashion Week, we’re unveiling our new branding with its wine and silver coloring and we’re showing our Ice wools and cashmeres.”
The spirited-presentation proved that if you could skate in Samuelsohn’s tailored suitings, chances are you could do just about anything.
Take a look at some of the standout pieces for F/W ’17 and note the key colour trends: wine, blue, and grey.