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Sailing Away with HUGO BOSS


BOSS Week contest winners meet yacht-racing legend Alex Thomson.


Yachts aren’t an unusual sight on Lake Ontario, but few cut as sharp a figure as HUGO BOSS. On a beautiful afternoon in June, the sleek 60-foot racing yacht graced the waters around the Toronto Islands – and a trio of lucky Harry Rosen customers were on board.


They were selected from thousands of customers nationwide who received a contest entry when they purchased Hugo Boss merchandise during BOSS Week, April 21 to 28, at Harry Rosen stores. The winners from across Canada were flown to Toronto to experience a once-in-a-lifetime nautical adventure: a day on the water with one of the most renowned yachtsmen on earth, Alex Thomson, on the state-of-the-art IMOCA 60 racing yacht that Thomson has sailed around the world.


Thomson is a virtuoso mariner and one of the yachting world’s most acclaimed skippers. The Welsh-born, England-based sailor made waves early as the youngest yachtsman to win a round-the-world regatta, finishing the eight-leg Clipper Race in first place in 1999, at the age of just 25. Now a three-time world-record breaker, he has travelled the circumference of the planet by boat more than 20 times combined in different voyages and races – including, most notably, the daunting Vendée Globe, a non-stop, 26,000-mile lap around earth undertaken alone and unassisted. One of the world’s most difficult competitive sporting events, the Vendée Globe has been completed by fewer than a hundred people in its history. Thomson finished the 2016–2017 race in second place, losing narrowly after 74 days at sea.


HUGO BOSS has sponsored the Alex Thomson Racing Team since 2003 – one of the longest sports sponsorships in history (recently renewed through to 2021). Before sailing with Thomson, the BOSS Week contest winners were wined and dined in downtown Toronto, then whisked by limousine to a private BOSS patio event at Rebel Nightclub. The next day, they boarded Thomson’s yacht, where he regaled them with stories of his global adventures.


With support from HUGO BOSS, Thomson intends to win the Vendée Globe in 2020. If he’s successful, he’ll be the first skipper not hailing from France to triumph at the fearsome competition. The BOSS Week contest winners were thrilled to sail with a legend on Toronto’s much calmer waters.