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Paul & Shark Goes to Extremes


Adventurer Erik Conover test-drives the Shark 777 capsule collection.





Italian label Paul & Shark is renowned as much for its clothing’s style as for its function. Founded in the early 1970s, it’s long been the go-to brand for yachtsmen, sailors and other dedicated outdoorsmen who require both high performance and a classic look from their garments. Paul & Shark’s new capsule collection, Shark 777, takes that combination to a whole new level.


The Shark 777 collection is built around a brand-new three-layer technical jacket, constructed of the lightest and thinnest technical fabric in the world. Both incredibly breathable and virtually wind-proof, it’s built to withstand the most extreme weather conditions planet Earth can throw at it – including 20,000 mm water pressure, perilously low Arctic temperatures and whipping winds. The fabric has seven-denier ripstop nylon, a seven-micron functional membrane and seven-denier backside tricot, hence the name “777.”


So sure was Paul & Shark about the collection’s weather resistance that it mounted an elaborate project to test it. “7 Days to Test 777” sent American athlete and extreme-sports enthusiast Erik Conover on a mission across Norway to put the new products through the wringer in every way imaginable. Conover kite-surfed at Sola Beach, explored the Nigardsbreen ice caves, biked the Trollstigen mountain road and boated near Saltstraumen, the world’s strongest maelstrom, all while wearing Shark 777 gear. Watch Paul & Shark’s video, above, to see the adventure’s most thrilling twists and turns.


The Shark 777 collection includes a quilted down vest, a cotton sweater and a navy flyweight windbreaker. Check out the Paul & Shark shop at Harry Rosen’s Bloor Street store, and don’t miss the Paul & Shark pop-up events at Bloor Street (April 7 and 8) and Sherway Gardens (April 14 and 15). At the pop-up events, we’ll have an engraving machine on hand to personalize your Paul & Shark keychain – your gift with a $300 Paul & Shark purchase.