Our World Class Flagship Just Got Even Better
Canada’s ultimate menswear destination received a major upgrade.
Long regarded as one of the most robust menswear stores in the world, our 5 storey, 55,000 square foot flagship in the heart of Toronto’s prestigious Bloor/Yorkville shopping district is in the midst of a mega $5 million upgrade.
First opened in 1987, the Bloor Street store introduced the idea of grouping clothing lines together in a shop-within-a-shop concept that has been copied by others many times since.
This fall sees the evolution of that concept with the completion of a first phase of renovations debuting on a newly revitalized Level 2. Long home to some of the world’s most luxurious brands, this most recent incarnation takes men’s shopping up several notches higher.
At the top of the escalator guests are greeted to stunning new storefronts for Giorgio Armani, Brunello Cucinelli, Moncler, Ermenegildo Zegna, Tom Ford, and soon, Loro Piana.
“It’s such an honour that the biggest brands in the world are telling us that they want to be a significant part of the Harry Rosen experience. They’re making huge investments with us to bring these first-to-market design ideas to our stores,” says Larry Rosen, CEO.
Each of the new shops reflect a brand new design. So new in fact that that they don’t exist anywhere else in the world yet. The sprawling Ermenegildo Zegna shop was designed by renowned architect Peter Marino. Based in NYC, Marino is widely credited with redefining modern luxury thanks to equal emphasis on architecture and interior design. His work includes award-winning residential, retail, cultural and hospitality projects worldwide for the likes of Chanel, Louis Vuitton, Dior, Fendi, and now for Zegna and Harry Rosen.
“This new shop will appeal to both the mature Zegna client, and the next in line,” says head buyer Jeff Farbstein. “The collection takes on a whole new ambiance here.”
Over at Giorgio Armani, whose eponymous menswear collection is exclusive to us, the shop’s footprint is the most unique on the floor. No rectangular boxes here. “It’s very inviting and open,” says Jeff. “It makes you want to walk in and explore. I was really happy when I saw this.”
Likewise, the Brunello Cucinelli shop showcases the Italian menswear master’s clothing in a lighter, brighter space. Here, the rich colours in this ultra-luxe collection pop.
At the front of the floor, the Moncler shop features a striking design that’s ideally-suited to the French luxury brand. Long known for making must-have down-filled jackets, the new shop also features a wide assortment of sportswear that is equally coveted by the fashion elite like Drake, Daniel Craig, and David Beckham.
We’re just getting started. The renovations continue in other sections of the store. Stay tuned to this space for more updates on our Bloor Street reimagination project.