Kick Back with CURRENT/ELLIOT
Every man has a small edit of weekend staples on regular rotation. These low-key clothes are dependable favourites for a reason: prized for their endless versatility and effortless vibe.
When it comes time to update your casual arsenal, look no further than relaxed Californian label CURRENT/ELLIOTT. The emerging design house prides itself on producing understated essentials you’ll be sure to gravitate to on days outside the office. The brand’s signature jeans, t-shirts and sweaters can be quickly thrown on without much thought process or room for sartorial blunder. An unpretentious attitude and pared-back aesthetic are at the core of CURRENT/ELLIOTT's DNA.
The LA-based company was ultimately created out of a love for retro jeans and classic Americana — designed on the principle that every item in your closet should be rich in stories. Creative duo Emily Current and Merritt Elliott transcend trends to present unfussy apparel brimming with nostalgic and utilitarian qualities.
Heritage denim is a fundamental element of the collection which is strongly influenced by mid-century workwear. These rugged basics have undergone authentic wash, dye and distress treatments to ensure they’re softly broken-in and faded the day you buy them.
Our sportswear buyer Belinda Yu attests, “Towards the end of the buying season, when you have seen 50 plus brands, it’s rare that the last one blows you away like CURRENT/ELLIOTT did for Fall 2016. The collection really makes a statement and speaks to what a modern guy wants in his wardrobe. The laid-back pieces have a vintage feel perfect for everyday wearing.”