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    Diesel Breaks Down Walls





    Diesel has never been afraid to make a statement. Since its inception, the pioneering brand has stood for self-expression and an unapologetic spirit. Fans have continually celebrated the Italian label for its progressive clothes and provocative campaigns that capture the cultural zeitgeist.

    These hard-hitting advertisements have won an impressive array of accolades and become a crucial component of the company’s DNA. “From our David LaChapelle campaign featuring two sailors kissing in 1995 until now, Diesel has always and will continue to push boundaries,” explains visionary founder Renzo Rosso. “We need to have the balls to break down barriers in a moment where fear is making the world divided with more walls.”



    Individuality remains at the forefront as Diesel tackles prejudices in its signature tongue-in-cheek style. Its latest initiative #makelovenotwalls endorses inclusive viewpoints on gender fluidity and global equality. “We have a strong position against hate and more than ever we want the world to know that,” says artistic director Nicola Formichetti. “Love and togetherness is crucial in creating a society we all want to live in, and the future we all deserve.” Diesel’s entire team felt it was an important historic moment to share messages of hope, unity and acceptance.


    The trailblazing brand once again turned to the creative genius of artist David LaChapelle to direct its anti-division film and photography series. A compelling combination of bright colours and bold personalities are captured in the unforgettable ads whose diverse cast includes ballet performer Sergei Polunin Olympic gymnast Danell Leyva, transgender model Octavia Hamlett, among other notables.



    And of course, there are the clothes. This season our buyers were inspired by Diesel’s breadth of denim and cutting-edge casualwear.