Charting a New Course With Paul & Shark
PAUL & SHARK SWIMS INTO A SUSTAINABLE FUTURE WHILE STAYING IN TOUCH WITH ITS HERITAGE
“At a certain point two or three years ago, I realized we had lost a little bit of contact with our true heritage,” says Andrea Dini, CEO of Paul & Shark. On a visit to Harry Rosen’s Bloor Street West store in Toronto, Dini explains the challenges unique to being the third generation of his family to lead the iconic Italian sportswear brand.
Staying true to Paul & Shark’s heritage while pushing it into the future is a tall order, and he’s surmounting it by leaning on the brand’s two greatest strengths: nautical tradition and technical performance. To do this, Dini and his team went back to the archives and selected key pieces that reflect the adventurous seafaring tradition established by his grandfather, then updated them with high-performance fabrics and technical details. The result is a collection of classic pieces enhanced by the addition of cutting-edge materials, including the brand’s laser-cut Typhoon 20000 fabric.
To further future-proof his family’s legacy, Dini is investing heavily in sustainable technologies. The company generates 20 percent of its power via solar panels. Its cotton is grown organically in Egypt, and it increasingly uses polyester fabric made from recycled water bottles. “My request to my product team is for our outerwear to be 100 percent made from recycled material in the next three to five years,” Dini says. It’s an ambitious goal, but just like the shark emblazoned on the brand’s stylish knits and outerwear, it’s about always moving forward – the key to Paul & Shark’s continued success.
Inspired by vintage Paul & Shark creations, this Archivio field jacket features retro elements such as epaulettes and intriguingly placed zips.