Aston Martin & Hogan Create The Ultimate Luxury Sneaker
Fresh from its London Fashion Week reveal, the new ‘Aston Martin x Hogan’ is here.
Aston Martin and Hogan are introducing a new partnership that will see the two luxury brands collaborate on an exclusive ‘Aston Martin x Hogan’ limited edition luxury sneaker for Fall/Winter 2017.
The famed racing and sports car company partnered with the footwear innovator Hogan to launch of a limited-edition luxury sneaker.
“Working with creative teams outside of the automotive industry helps to broaden our designers’ minds,” says Marek Reichman, EVP & Chief Creative Officer at Aston Martin. “We take inspiration from all walks of life and our work with Hogan will help to shape and inspire many aspects of our future creations”.
Aston Martin’s modern and sophisticated aesthetic combines with Hogan’s beautiful Italian construction for this unique sneaker. Based on an iconic Hogan design named ‘Olympia’, the palette is versatile yet striking. Leather is paired with nylon mesh to create a look that is as casual as it is smart, creating a contemporary urban feel.
The exclusive sneaker reflects the elegance of the silhouette of an Aston Martin sports car and includes detailing from Aston Martin’s artisan leather craft. Applied to the exterior of the shoe, layers of leather create a wave of beautiful colours and materials that are sewn with exquisite attention to detail.
The tongue of the sneaker is cut from Aston Martin’s classic kestrel tan leather with pinched seam detailing and feature the iconic Aston Martin wings. Each ‘Aston Martin x Hogan’ sneaker is crafted to the same high standards that are expected by customers of the luxury British marque’s sports cars and those of the Italian master of casual-luxury shoes.
“Aston Martin’s beautiful craftsmanship made this project a natural fit,” says Sergio Azzolari, General Manager from Hogan. “It was a pleasure for us to collaborate.”
The ‘Aston Martin x Hogan’ exclusive sneaker ($615) is available at select Harry Rosen stores in Canada and on HarryRosen.com.