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Polish shoes before the first wear to protect the leather and allow for
an easier shine later on.
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Keep shoes looking new with regular cleaning and polishing. Every leather
is different and a knowledgeable sales associate can instruct you on which
product is best suited to your shoes.
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Avoid wearing the same pair of shoes 2 days in
a row. You must give the leather the time it needs
to dry from the moisture your foot has produced
during wear.
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Insert one hundred percent natural cedar shoe trees into your shoes to
help retain shape and to absorb odour.
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Always use a shoe horn to keep the heel counter (the back of the shoe)
from losing its stability.
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If shoes get wet, insert cedar shoe trees while the shoes are still damp
and allow to air-dry. Avoid placing shoes near direct heat.
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Heels should never wear down past the lift of the shoe. Regular trips
to the shoe-repair shop will maintain soles and uppers and keep your shoes
looking their best.
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