Harry Rosen Inc. receives multiple requests from marketing and business students across the country. We believe that Chapter 5 of "Building the Best: Lessons from Inside Canada's Best Managed Companies", provides an accurate overview of our points of differentiation. Please review the executive summary below, the overview of Chapter 5, and send us an email should you require a pdf version of the chapter.
Executive summary:
Building the Best: Lessons from Inside Canada's Best Managed Companies is a book for and about Canadian business and a behind-the-scenes tour of Canadian success stories. Readers step inside the boardrooms and front lines of 10 fascinating companies to learn how some of Canada's most accomplished enterprises have overcome the challenges in their industries, and how their strategies can be applied to any business.
Deloitte partners Anthony Grnak and John Hughes, and award-winning writer Douglas Hunter chose 10 exceptional businesses that exemplify success from among the more than 500 past winners of Canada's 50 Best Managed Companies program, this country's most prestigious business award.
Drawing on candid and revealing interviews with founders, owners and senior executives, Building the Best delivers powerful lessons in how obstacles are overcome and success is achieved. Hard-earned experience is engagingly conveyed through interview, anecdote and industry-specific analysis.
Bolstered with perspective from leading professional services firm Deloitte, and commentary from the faculty at top-ranked Queen's School of Business, Building the Best provides practical insight into achieving business excellence.
Each company's story illustrates one of the elements of the three vital building blocks to sustainable growth: strategy, capability, and commitment. The companies also provide a fascinating window into the industries in which they operate. Readers learn what it takes to craft a prize-winning cabernet sauvignon, create a dazzling circus performance that has toured the world for over a decade, be first to market with children's products, build a major museum, or carve out a dominant niche in the business-to-business Internet market.
Whether the reader is a business student, corporate manager, senior corporate executive, or entrepreneur at any stage of the growth curve, Building the Best informs, inspires, and instructs. It's a must-read for anyone in business.
Publisher details
Hardback | 244 pages | ISBN 0670063835 | Viking Canada $36.00
CHAPTER 5 — HARRY ROSEN:
Building and sustaining a customer-focused approach to sales and marketing
Harry Rosen had grown from a single 500-square foot Toronto tailor
shop to a national upscale menswear chain. In the process, it employed customer relationship management (CRM) software to allow individual salespeople to maintain personal relationships with its customers. CRM has also enabled the company to use database analysis to identify key customers and develop targeted customer service, marketing, and sales efforts.
|
